Campaigns:

DIESEL

HOW STUPID ARE YOU?

I just can't get enough of DIESEL's BE STUPID Campaign, it's sooooo AWESOME!

Breves do mundo da moda:

Dear readers,

Do you want a Diesel’s Be Stupid Box?

So it can’t be more stupidly easy!

From 5th May 2010, you just have to move your ass into a Diesel store, pick the coolest pair of jeans, match it with one of the amazing pieces of the Summer collection, buy it (jeans + summer collection piece = 150€ at least)....and tcharannnnnnnnnn…you have your Be Stupid box with stupid astounding prizes – a super exclusive Be Stupid tee and a code that you have to insert on Diesel’s Be stupid box web site - http://www.bestupidbox.com/ - and get your free tickets (they could be from a stupid fancy dinner for two, a bungee jumping experience, to a summer festival around the world).

Just hurry up!

Diesel S/S10 Stupid Fashion Catalogue/Music Videoclip

BE STUDIP

DIESEL

Hello there guys!!

Já viram o novo site da Diesel? Então, do que é que estão à espera para ver o primeiro Fashion Catalogue do mundo em formato music videoclip?

Inspirado no filme “Band a Part” (1964) do realizador francês Jean-Luc Godard, este videoclip mostra os 100 sortudos, 100% Diesel fan material, seleccionados para participar no Be Stupid Fashion Catalogue/Music videoclip da marca - ao ritmo de uma coreografia estupidamente cool, pautada pelos bits da estreia de Josep Xorto e da sua música “A Hundred Lovers”.

Para além disso o vídeo é totalmente interactivo, o que quer dizer que podemos seleccionar qualquer produto ou fã Diesel, obter informações e até fazer compras online.

So, what are you waiting for? www.diesel.com/ahundredlovers

Credits: Diesel creative team, Anomaly agency and the French director Arno Salters.