Well guys I’m back!
Too many Photoshop and Illustrator later, I’m finally ready to show you a proper overview of The Brandery: The brands, the catwalk shows, the conferences, the environment, the streets and the street style. (The 2 last ones in another post)
During those four days I run into really cool and trendy urban brands and very talented young designers that I’m dying to show you. They are very reticent about photographing the collections so I’ll have to show you their pieces and lookbooks in later posts.
This urban and contemporary fashion trade show looks a lot like Lisbon Fashion Week, but way bigger and with little show rooms with Fall/Winter 2011/12 collections and conferences. By the way, the conferences were one of the super, über, highlights of The Brandery.
It was exceptionally interesting to get the chance of listen to economic, fashion and trend experts (coolhunters) talking about fashion, trends and consume behaviour in this new paradigm.
Another of the highlights were the second bloggers meeting and the international launch of Custo Barcelona’s second line, Custoline.
There was also this open backstage, so the visitors could watch what happens there before and after the shows. I try to get some pics of the models running from the catwalk to the changing rooms, but it was too dark and they are too fast and the pics turn out too bad. ahahah